Gerber’s 2020 ‘Spokesbaby’ Makes History As the First Adopted Tot Ever Chosen

Gerber’s 2020 ‘Spokesbaby’ Makes History As the First Adopted Tot Ever Chosen
Illustration - Mario Tama/Getty Images
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For the first time in company history, Gerber has chosen an adopted baby girl as its 2020 “spokesbaby.”

The winning tot, Magnolia Earl, turned 1 year old on May 9, 2020. She was chosen as the new spokesbaby in Gerber’s 10th annual Gerber Baby Photo Search just one day previously, making history in the process. Gerber said in a press release that Magnolia beat 327,000 other contestants to win the coveted title.