Some of the iconic fashion and luxury brands are making the headlines yet again, but this time for a noble cause—their initiative to help fight the CCP virus pandemic by manufacturing hand sanitizers and masks to donate to public hospitals.
Recently, the Paris-based luxury brand Louis Vuitton, which includes famous French fragrances such as Givenchy, Guerlain, and Christian Dior, stated that it will be using its perfume and cosmetics factories to make the crucial hydroalcoholic gel to help keep hands virus-free. LVMH announced via a press release that CEO Bernard Arnault had made the decision to convert fragrance factories into sites for sanitizer production to fight the COVID-19 epidemic caused by the CCP (Chinese Communist Party) virus, commonly known as novel coronavirus.
