Experience Travel Is Booming: Why and How This Segment Is Growing
The research shows that two in three travelers say experiences play a major role in choosing which destination to visit.
Tourists stand next to barriers blocking the plaza with the Louvre Pyramid, designed by Chinese American architect Ieoh Ming Pei, as the Louvre Museum is closed because of a strike in Paris on Jan. 12, 2026. Martin Lelievre/AFP/Getty Images/TNS
The travel experiences segment, which includes everything from tours to museum visits, is expected to outpace every other major travel segment through 2029, according to data from Arival and Phocuswright, TravelPulse’s sister company.
