Experience Travel Is Booming: Why and How This Segment Is Growing
The research shows that 2 in 3 travelers say experiences play a major role in choosing which destination to visit.
Tourists stand next to barriers blocking the plaza with the Louvre Pyramid, designed by Chinese-US architect Ieoh Ming Pei, as the Louvre Museum is closed due a strike in Paris on Jan. 12, 2026. The Louvre museum was forced to close on Jan. 12, 2026, after its staff, who have been on strike since mid-December in a bid to secure better working conditions, decided to continue their action, learned from the museum and trade unions. Martin Lelievre/AFP/Getty Images/TNS
The travel experiences segment, which includes everything from tours to museum visits, is expected to outpace every other major travel segment through 2029, according to data from Arival and Phocuswright, TravelPulse’s sister company.
