Cool Is the New Hot: Why the Coldest Vacations Are 2025’s Hottest Travel Trend

Forget palm-fringed beaches, it’s ice ice baby.
Cool Is the New Hot: Why the Coldest Vacations Are 2025’s Hottest Travel Trend
Polar bear family in Canadian Arctic sunset outdoorsman/Shutterstock
Nicole James
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There was a time when holidaymakers flocked to palm-fringed beaches, lathered in coconut-scented SPF 50, sipping neon cocktails from pineapples with tiny umbrellas.

Not anymore. In 2025, the cool crowd is taking things literally, swapping sunburn for frostbite and pina coladas for emergency thermals.

Nicole James
Nicole James
Author
Nicole James is a freelance journalist for The Epoch Times based in Australia. She is an award-winning short story writer, journalist, columnist, and editor. Her work has appeared in newspapers including The Sydney Morning Herald, Sun-Herald, The Australian, the Sunday Times, and the Sunday Telegraph. She holds a BA Communications majoring in journalism and two post graduate degrees, one in creative writing.