America’s top Greek yogurt brand Chobani is launching a new ad campaign to promote its yogurt as part of living a healthy, natural lifestyle.
Beginning Friday, Chobani will run the ads on television, online, in movie theaters, and in print, the New York Times reported.
Ad agency Opperman Weiss helped come up with the campaign, including the tagline, “to love this life is to live it naturally.”
Its ad spots, released onto YouTube Thursday, depict pastoral scenes—and make no mention of its distinguishing qualities as Greek yogurt.
