Of the thousands of new food and beverage products that launched in 2014, Kraft Foods’ Lunchables Uploaded came out on top, with year-one sales totaling $143.2 million, according to market research company IRI.
IRI’s annual list of “New Product Pacesetters,” published on Tuesday, tallies up the best-selling consumer products (both food and non-food) that were launched in the previous year.
Lunchables, originally launched in the U.S. market in 1988, are packaged meals that come with a main lunch item, a beverage, and a snack—known to millennials as the high-sodium, sugary food choice of their childhood.
But the 2014 version, Lunchables Uploaded, offers fancier options than the ham, cheddar, and crackers of yore. There’s deep dish pizza with bacon, chicken soft tacos, and six-inch subs made with a whole-grain bun, lean meats, and fat-free mayonnaise.
The packages still include less healthier items like Hershey’s chocolate and Kool-Aid, but they are much improved from their predecessors.
The health trend is reflected in the rest of the top-selling list. Four yogurt products made it to the top 10, with Greek yogurt company, Chobani’s Simply 100, made with 100 percent natural ingredients, hitting the number three spot. Their sales totaled $120.9 million. Chobani Flip, which has toppings that eaters can flip into the yogurt, made number six, with $83.2 million sales.
