Don’t Fall for the Bait and Switch

Bait-and-switch tactics are frequently the subject of stories about all kinds of image-based consumer goods, including wine. Minerva Studio/Shutterstock

Sometimes it’s simply just a mistake, but it seems always to backfire against the consumer.

And sometimes it is a nefarious strategy intended to put one over on unsuspecting diners, almost always with the intent of making a lot of money.