If you are a typical once-a-week or -month U.S. wine consumer, the following question may be a little mystical: Do you seek to buy authentic wines? Or to be more precise, do you care if that merlot you recently bought has an aroma and a taste that have nothing to do with merlot?
The question isn’t likely to have much meaning for most Americans who drink wine. Even a lot of wine collectors have no answer to this question. The reason is that wine education in this country has been pretty woeful over the decades.




