The startup world often emphasizes the importance of telling a story about your brand that’s personal. For 17-year-old Raneem Al Suwaidani, her food truck rental platform Lilypad starts with exactly that.
“My inspiration was my family’s dream to start a restaurant and then realizing the big capital need,” said Ms. Al Suwaidani. “I realized others must be held back by lack of capital and wanted to create a solution to fix it!” She came up with the concept because food trucks were prohibitively expensive and rentals were nonexistent in Providence, Rhode Island, where she and her family lives.
