PLEASANT VALLEY, N.Y.—Kevin Haight is a farmer who was born and bred in the Hudson Valley, a fertile region bordering the Hudson River north of New York City. Like most small-scale farmers, he was on the hunt for an additional source of income.
At first, he thought of growing sunflowers for biodiesel. But a quick investigation of the economics made it clear to him that the idea was unfeasible. His brother, a Culinary Institute of America grad, gave him his million-dollar idea when he commented, “It is silly to burn something, when you can sell it by the ounce.”





