4 Ways to Avoid Impulse Buying at the Grocery Store

4 Ways to Avoid Impulse Buying at the Grocery Store
Designed to be located just inside the entrance, flowers greet shoppers with a sense of beauty, fragrance, and whimsy. Bill45/Shutterstock
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Perhaps you’ve noticed that it’s not easy to get out of the typical American supermarket with exactly what you went in to purchase. Believe it or not, a lot of behavioral science goes into the way that store is designed and laid out with a single purpose in mind—to get you to buy more than you came for. The store’s layout may be costing you money!

Most of what I know about all of this I’ve learned from reading and interviewing Paco Underhill, environmental psychologist, CEO of Envirosell Inc., and author of “Why We Buy: The Science of Shopping.” Underhill has shared insights and marketing secrets that grocery stores use to manipulate buying habits. The more I learn, the smarter I get, and the more I enjoy finding all the booby traps in the grocery store so I can beat them at their own game. In the words of that famous philosopher, G.I. Joe, “Knowing is half the battle!”

Mary Hunt
Mary Hunt
Author
Mary invites you to visit her at EverydayCheapskate.com, where this column is archived complete with links and resources for all recommended products and services. Mary invites questions and comments at https://www.everydaycheapskate.com/contact/, “Ask Mary.” This column will answer questions of general interest, but letters cannot be answered individually. Mary Hunt is the founder of EverydayCheapskate.com, a frugal living blog, and the author of the book “Debt-Proof Living.” COPYRIGHT 2022 CREATORS.COM
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