Are you looking to eat more protein? You’re in good company.
According to a 2025 International Food Information Council study, 70 percent of Americans say they want to consume more of the macronutrient that builds and repairs tissue, skin, and hair. Which explains why so many labels on grocery store shelves these days—everything from breakfast cereal to snacks to beverages—boast about how many grams of protein are in each serving.




