Book Review: ‘Norman Rockwell’s Models: In and Out of the Studio’

Book Review: ‘Norman Rockwell’s Models: In and Out of the Studio’
Covers of The Saturday Evening Post by Norman Rockwell are shown at the exhibit "American Chronicles: The art of Norman Rockwell" at the Rome Museum Foundation in 2014 in Rome. (GABRIEL BOUYS/AFP via Getty Images)
Dustin Bass
5/31/2023
Updated:
6/7/2023

During the middle of the 20th century, Norman Rockwell became America’s artist. He captured the best of what America represented: freedom, friendship, and family, these typically encapsulated with a sense of patriotism. Yes, it was Rockwell who captured all that with his artistic realism, but the depth to which he captured that reality depended heavily on the people he used as models. S.T. Haggerty, in his book “Norman Rockwell’s Models: In and Out of the Studio,” focuses on the models Rockwell used in order to make his art connect with average Americans.

Instead of professional models, Rockwell preferred regular people. His art reflected the everyday activities of everyday citizens. Who better to stand in for those moments than his neighbors, friends, and family members? This may be a known fact for many Rockwell fans and enthusiasts, but Haggerty takes readers much deeper into Rockwell’s masterpieces. He tells the story behind the paintings, but more than that, he tells the stories of those who modeled for specific pieces.

Portrait of American artist Norman Rockwell sketching with a pencil while sitting at a drafting table, circa 1945.  (Hulton Archive/Getty Images)
Portrait of American artist Norman Rockwell sketching with a pencil while sitting at a drafting table, circa 1945.  (Hulton Archive/Getty Images)

The Rockwell Models

One of those models was the young girl Ruth McLenithan, who was the girl in the humorous “Marbles Champion” painting. Haggerty tells the story of why Rockwell believed Ruth would make a great primary subject because of her red hair and freckles. When he asked her to pretend like she knew how to play marbles, she couldn’t wait to tell him that she was already a marbles champion of sorts. Haggerty’s retelling is merely the first of many heartwarming and fun stories.

In these stories, Haggerty clearly expresses not only the artistic gift Rockwell possessed on the canvas, but also his gift for choosing models who could express a specific look he required.

In a way, the author creates a memoir for many of Rockwell’s best-known paintings, as well as for his models. The range of these stories is spectacular, from the near impossibility of convincing the religiously devout mother of Sophie Rochiski to allow her daughter to model for him in “Tired Salesgirl on Christmas Eve” to the miraculous story of Claire Squires, who modeled for “Freedom of Religion” and “Long Shadow of Lincoln,” to encouraging Tom Paquin to look his most disappointed at having to come home and practice the trumpet in “Trumpet Practice.”

A Wealth of Art

An addendum to Haggerty’s work discusses the worth of Rockwell’s paintings. He begins in his preface with the intrigue of the auction at Sotheby’s in New York City where “Saying Grace” was predicted to sell for $20 million. It sold for twice as much. Haggerty ends his book with the tantalizing tale of the auction of “Breaking Home Ties”—a story that indeed deserves its own book.
Museum guide Steve Gershoff speaks to visitors next to the copy of Norman Rockwell's painting titled "Breaking Home Ties," which has been hanging on display in the Norman Rockwell Museum in Stockbridge, Mass. (Joe Raedle/Getty Images)
Museum guide Steve Gershoff speaks to visitors next to the copy of Norman Rockwell's painting titled "Breaking Home Ties," which has been hanging on display in the Norman Rockwell Museum in Stockbridge, Mass. (Joe Raedle/Getty Images)

The author makes the obvious point that Rockwells are priceless, and to have owned one was to, over time, own a fortune. But Haggerty indicates in his book that Rockwell never saw it that way. He didn’t think that people would be willing to spend a fortune for his artwork.

Perhaps he was right. While he was alive, millions may have been out of the question. Nonetheless, their value was held much higher in the eyes of those not named Norman Rockwell. His works had gone to publications for illustrations, most notably The Saturday Evening Post. The thought of selling them to the highest bidders seemed ridiculous. His price at random would often be about $500, a price that buyers jumped at. One anecdote is when Gene Pelham, a fellow artist and longtime assistant to Rockwell, decided to create a deterrent to buyers by raising the price to $1,000. The painting, “April Fools,” went in no time.

The People of the Art

The creation of the art pieces and their value are significant topics in “Norman Rockwell’s Models,” but ultimately the book is about the relationship the models had with Rockwell and the paintings. Rockwell often used the same people in his works, their faces and demeanors meeting specific needs.

But as much as those models filled a need for Rockwell, Rockwell filled a need for the models. A majority of them were from the small town of West Arlington, Vermont. Having their likeness placed on the cover of one of America’s most read magazines provided a great sense of value and belonging, an irreplaceable sense of importance. But it was more than a sense; it was a fact. They were re-created in art form to represent the best in the country, and often at times when the country needed reminding, such as during the eras of the Great Depression and World War II. The author succeeds in capturing all of that.

Haggerty’s work is in itself a work of art. He has, much like Rockwell, paid great attention to detail. For fans of Rockwell’s illustrations and even for those who simply wish to understand an important aspect of 20th-century America, “Norman Rockwell’s Models: In and Out of the Studio” is an important work. Furthermore, it is a very fine piece of writing.

S.T. Haggerty's book “Norman Rockwell’s Models: In and Out of the Studio” focuses on the models Rockwell used in order to make his art connect with average Americans.
S.T. Haggerty's book “Norman Rockwell’s Models: In and Out of the Studio” focuses on the models Rockwell used in order to make his art connect with average Americans.
‘Norman Rockwell’s Models: In and Out of the Studio’ By S.T. Haggerty Rowman & Littlefield Publishers, Feb. 15, 2023 Hardcover: 312 pages
Dustin Bass is an author and co-host of The Sons of History podcast. He also writes two weekly series for The Epoch Times: Profiles in History and This Week in History.
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