Bars Around the World Go Green, Drawing in Eco-Conscious Consumers

Cocktail bars are becoming more thoughtful about ingredients, the environment, and the bars themselves. Shutterstock

If you want to survive in the bar industry, there’s nowhere else to go but green, said Paulo Figueiredo, Ketel One’s Brand Ambassador and sustainability expert, on Oct. 7 while attending the World’s Best Bartender Competition in Berlin.

“It’s the direction ... the industry is going. Not just bars, [but] restaurants as well are finding better ingredients for a better, more sustainable and eco-friendly drink or cocktail,” said Figueiredo.