Unusual Bedtime Picture Book a Self-Publishing Success Story

You may have heard of Roger. He’s the little rabbit in a new bedtime book that can’t go to sleep, RIGHT NOW.

In this Oct. 5, 2015 photo, author Carl-Johan Forssen Ehrlin poses for a portrait in New York to promote his children's book, "The Rabbit Who Wants to Fall Asleep: A New Way of Getting Children to Sleep." Photo by Drew Gurian/Invision/AP

NEW YORK—You may have heard of Roger. He’s the little rabbit in a new bedtime book that can’t go to sleep, RIGHT NOW.

In a month’s time, which is lightning speed in publishing, Penguin Random House acquired and released new editions of “The Rabbit Who Wants to Fall Asleep,” an unusually paced and illustrated read-aloud that a Swedish life and management coach first self-published back home in 2011.

This book cover released by Crown Books for Young Readers shows "The Rabbit Who Wants to Fall Asleep: A New Way of Getting Children to Sleep," by Carl-Johan Forssén Ehrlin, with illustrations by Irina Maununen. Crown Books for Young Readers via AP