Shen Yun ‘Exceeded Expectations’ Says Marketing Manager

April 7, 2011 Updated: April 8, 2011

LONDON—Shen Yun Performing Arts Touring Company gave its third performance on April 7 at the London Coliseum, home of the English National Opera.

James Chiffi, marketing manager for a chain of health clubs and a sponsor of Shen Yun in the UK, saw the show for the first time and said that it was an incredible performance that exceeded his expectations.

Bringing together divinely-inspired traditional Chinese culture through classical Chinese dance, music, and song, New York-based Shen Yun Performing Arts aims to revive the ancient traditions currently lost in China.

Mr. Chiffi said, "To see so many arts under one roof in one evening in one show was so unique."

One dance that stood out for Mr. Chiffi, Plum Blossom, has the deeper meaning of staying resilient amid adversity.

"The choreography was incredible, absolutely outstanding," he noted.

He also enjoyed the performance of the two-stringed erhu, also known as the Chinese violin. "[It] was beautiful. I thought it was a really, really wonderful performance."

Shen Yun also addresses modern-day struggles within China. Two dances features the suffering of Chinese people who ask for freedom of belief, but are continually oppressed. Mr. Chiffi said, "The emotion in some of the stories … it was sad."

Shen Yun cannot be seen in China due to its portrayal of Falun Gong, which teaches truthfulness, compassion, and tolerance, principles that are deeply embedded in China’s traditional culture.

"It's quite sad that it's not able to be performed currently in China, I think that's really sad," Mr. Chiffi said.

He said that Shen Yun should be enjoyed within China. "You should have something that good within its own people to enjoy. … It definitely should be something to be proud of."

Reporting by Louis Makiello and Rosemary Byfield.

Shen Yun Performing Arts Touring Company will be at The London Coliseum from April 5–10. For more information, visit