Italy Launches New Global Campaign to Promote Italian Wines

March 27, 2018 Updated: March 27, 2018    

The launch of a new global campaign promoting Italian wines was celebrated last night at the 33rd annual Gala Italia in New York City.

Financed by the Italian Ministry of Economic Development, “Italian Wine—Taste the Passion” will seek to educate consumers and trade during a three-year long educational program from 2018 to 2020.

Italy’s largest markets are the United States and China. The U.S. is the largest export market for Italian wines, accounting for 23.5% of total exports, and valued at $1.86 billion.

Hosted by the Italian Wine and Food Institute, the evening featured an award ceremony bestowing the Italian Leader Awards to the following wineries: Antinori, Castello di Querceto, Col d’Orcia, Lungarotti, Planeta, Sella & Mosca, and Travaglini.

Lucio Caputo, founder and president of the Italian Wine & Food Institute, presents an award to Maurizio Forte, Italian Trade Commissioner. (Courtesy of ITA)

Special Awards were given to Ambassador Sebastiano Cardi, Italian Permanent Representative to the United Nations, and Maurizio Forte, Italian Trade Commissioner.

The launch of the campaign video can be seen here: