It Pays to Be Nice

It Pays to Be Nice
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When David Rand first established his Human Cooperation Lab at Yale University Rand’s research center , he was clear about the kind of culture he wanted to promote.

Rand’s research center is devoted to examining the behavioral economics of niceness, and over the years his studies have pointed to one clear takeaway: Being collegial is good for both individual workers and for businesses as a whole.

Olga Khazan
Olga Khazan
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