Here’s What to Do When Someone Says You Charge Too Much

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Two simple sentences can cause business owners a lot of anxiety:

• “Your rates are higher than this other person I know.”
• “You charge too much.”

At the beginning of my career, I would always get cold sweats before naming a price.

I was always scared of what the prospect would say. Interestingly enough, I agonized the most over my rates at a point when I was charging hardly anything for the amount of time I was putting into each project.