Between the elections and a pandemic, 2020 brought about deep divisions that made it difficult for people to reach out and form connections at a time when it was needed most.
In the aftermath, Deborah Schutt, Kim Kalan, and Jane Rabe, entrepreneurs with plenty of travel experience, embarked on a venture to get women back out into the world. They tried wine-and-cheese events. They tried mother-daughter trips. Kalan, who ran outdoor businesses Gage Outdoors and Big Hat Outdoors with her husband, tried asking clients, mostly men, whether they'd gift girls trips to their wives.