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Compelling marketing helps consumers remember a product or brand through generating an emotional response.
“I don’t tell them what to think, I’m trying to show them how to think,” Terry O’Reilly says.
Companies have to realize that old marketing models were built in a bygone era and that today’s increasingly digital world demands new strategies.
It is an increasingly digital world we live in, and the challenges posed to marketing departments is changing faster than it ever has before.
