“I don’t tell them what to think, I’m trying to show them how to think,” Terry O'Reilly says. It’s the principle from the proverb: “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.”
O'Reilly, marketing and advertising guru and host of the award-winning radio show “Under The Influence,“ works with companies in wide-ranging industries from finance to tech, to non-profits. He sums up the most common challenges they face: ”Companies have trouble defining their uniqueness.” They struggle with knowing how to differentiate themselves in the marketplace.
When companies understand what business they are in, when they build their marketing from their core, the connection between their product and the customer’s human condition becomes clear.
