Focus
Hispanics
Marketing to Hispanics via Cultural Heritage
Hispanics have made many significant contributions to American culture and are becoming a key marketing demographic.
Trump, Republican Campaign Light up Spanish-Language Radio
Spanish-language radio is fixated on the 2016 presidential campaign, sparked by Republican Donald Trump’s caustic remarks about immigrants, mainly Mexicans
Pepsi Thinks Its New Cola Formula Can Win Hispanic Market
Pepsi is vying for Hispanic Americans’ buying power: worth $1.3 trillion.
The Marketing Corner: Emerging Hispanic Audience
An important sub-segment of the Hispanic population is those who speak English by day and Spanish by night.
Latino Leaders Encourage Ongoing Political Involvement
Presidential candidates are reaching out to the Latino community, yet Latino leaders say their communities should not wait for politicians and should become more proactive in civil society.
Youth Suicide Attempts Highest Among Latino Girls
Life is Precious, a nonprofit suicide prevention program for Hispanic teens, met with elected officials and concerned families in front of City Hall Wednesday to raise awareness of what appears to be a growing problem.
Hispanic Leaders Needed for Growing Consumer Base
There is a growing need for Hispanic professionals in corporations. The Center for Hispanic Leadership (CHL), is planning to train 1 million Hispanic professionals in the next decade.
In Exit Polls, Obama Takes Women, Minorities; McCain Whites
Preliminary exit polls showed Obama easily winning among women, blacks and Hispanics. John McCain led slightly in terms of white voters.
Hispanic Culture Sizzles at Expo Latino
Calgary’s Latin community had a chance to shine over the weekend as the Hispanic Arts Society held its 12th annual Hispanic Festival. Top Latino talent from North America and around the world came to Calgary to perform in the event, which ran from August 22-24.
