Brits have found an enjoyable way to beat Monday blues – online shopping. According to a research, consumers in the UK have left behind their US counterparts in online retailing from online stores like engelbert strauss, which is one of the biggest online stores that stocks items like footwear, personal protection equipment, work and safety wear, and even office supplies.
Trend #1: Online Browsing and Shopping Patterns
Online consumers browse online stores every Monday evening from 8 to 10 p.m. and on Monday mornings from 7 a.m. to 8 a.m. The morning browsing is via mobile when they are commuting to work and the pattern remains the same all week. It was also observed that the early morning period between 6 to 8 a.m. is the time when most consumers click on deals through their mobile.
While Monday mornings are for browsing, Friday nights are for boosy browsing when they actually shop at late night. Of these, avid gamers browse for latest releases at about 4 a.m., converting the browsing into purchases.
Trend #2: Impulse Purchases
There is also a surge in purchase of books and clothes, with shoppers taking less than 60 seconds to make these purchases, which are mostly impulse purchases. After Friday, the maximum sales day is Thursday. It is when consumers purchase expensive products – the big-ticket products.
People from all levels of the society and different parts of the country now prefer shopping online. This is even truer of areas like Devon, Cornwall, Suffolk, and Northern Ireland, among others, where high street shopping is limited. The kind of sales has also changed. While the interest was in clothes and groceries earlier, it has now shifted to gadgets, mobile phones, accessories, and others.
Trend #3: UK Consumers: The Biggest Online Spenders
UK consumers are on their way to becoming the biggest online spenders, and UK retailers are also taking advantage of this upsurge in online shopping. The reason for this retail surge is the online customers who are on their way to becoming repetitive buyers. Availability is another reason. Even first time customers get addicted to ecommerce as they become familiar with the Internet.
Online shopping has grown in UK and is still growing rapidly. The past couple of years have seen increase in online retail orders that amount to more than a billion pounds. Considering the current trend, ecommerce will account for about 1/3rd of sales.
Transactions will move from high street to online retail, and most retailers will start offering click and buy services. It is also projected that with the rise of ecommerce, consumers will prefer to try the products in stores before they buy online.
Trend #4: Project Online Retail by 2022
M-commerce and E-commerce will change the face of online retail by 2022 as an increasing number of consumers make impulse purchases via their mobile phones. Social networking sites like Pinterest are also becoming a platform where retailers can advertise their products.
Websites like mysupermarket and Groupon offer bargains that make online purchase of products more attractive. They offer personalized bargains at unbeatable rates that make consumers prefer to make purchases at such websites.
Some traditional retailers are fighting back the upsurge in online retail shopping by integrating online with physical shopping. Physical stores will still remain, but their role is fast becoming that of a showroom or a reality display, where consumers can view and try out various products before purchasing them online.
Trend #5: Reasons for Increase in Online Shopping
The major reasons for increase in online shopping are convenience and affordability. Online retailers continue to create a rich shopping experience. For instance, consumers can view 360 degree images of their products.
The findings of “Benchmarking the Digital High Street: UK Ecommerce Performance index 2012” shows that approximately 62 percent of consumers believe that rich media is essential for a good shopping experience.
The online purchase trend is not just limited to the UK. It is becoming global with developing countries like India, China, Brazil and Russia creating their online retail market. By 2022, these four countries will be among the top 6 countries having online retail markets.