A long-term trend of declining creativity test scores has renewed interest in mechanisms to stimulate and foster the development of creativity – at home, in schools, universities and workplaces. At the same time, there is a bewildering array of self-help books and popular advice woven into a framework of research studies and empirical evidence.
The result is that it can be hard to separate myth from fact. Teachers, parents and managers may find it difficult to know what to do to develop the creativity habit in a rigorous, systematic, and effective manner.
Creativity Myths
Perhaps the most harmful myth is that creativity is the exclusive domain of the arts.
Of course creativity is found in music, poetry, writing and painting – but the myth is harmful because it creates a perception that creativity cannot be found in science, engineering, sport or cooking.
Another obstructive misconception is that creativity is simply unfettered thinking, divorced from practicality and reality. Nothing could be further from the truth. Creativity, in fact, is hard work.
Think of an analogy to food. Some characterisations of creativity are like fast food – attractively packaged, easy to consume, sugary and sweet – but lacking in nutrition and long-term benefit. Others are like spinach – more work to prepare, not so attractive to consume – but nourishing!
