WASH/LA—The Food and Drug Administration said on Sept. 12—they are considering a ban on flavored e-cigarettes in response to an “epidemic” of young people using e-cigarettes, the agency’s leader said.
“We see clear signs that youth use of electronic cigarettes has reached an epidemic proportion,” Gottlieb said.
Shares of British American Tobacco were up nearly 6 percent and shares of cigarette-maker Imperial Brands PLC were up more than 3 percent. Shares of cigarette and e-cigarette maker Altria Group also rose more than 6 percent, while Philip Morris International shares were up 4 percent.
Traders said proposed FDA action was less harsh than feared.
Manufacturers offer and market e-cigarette flavors that appeal to minors, including candy, bubble gum, and fruit flavors. The FDA said more than 2 million middle school and high school students used e-cigarettes in 2017.
The FDA is giving the five top-selling e-cigarette brands - Juul Labs Inc., Vuse, MarkTen XL, Blu, and Logic - 60 days to provide plans for how they will mitigate sales to minors.
As part of its broader enforcement efforts, the FDA said it issued more than 1,300 warning letters and fines to retailers who illegally sold e-cigarette products to minors.
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