Fashion, Music, and Charity Night by MaxMara and San Francisco Symphony

November 3, 2014 Updated: November 2, 2014

On the evening of Oct. 30, the showroom of MaxMara in San Francisco was filled not only with high fashion, but also with live classical music and philanthropists. 

The Volunteer Council League of the San Francisco Symphony partnered with Italian luxury fashion brand MaxMara to hold a private shopping night with classic music sponsored by the symphony. Ten percent of sales from the event will go to educational and community programs by the San Francisco Symphony, which expose children to classical music.

“It was fantastic to have MaxMara hosting this event on behalf of the San Francisco Symphony,” said Rebecca Macieira-Kaufmann, who was chair of the event and is also one of the board members of the San Francisco Symphony.

She also hoped more people could participate in various programs that are provided by the San Francisco Symphony and benefit youth. 

Lydia Beebe, corporate secretary and chief governance officer of the San Ramon-based company Chevron, co-chaired the event. She was delighted that her participation helped connect the fields of music and fashion.

Beebe also serves on the board of governors of the San Francisco Symphony. She said that the company has a long tradition of supporting the arts and education in the city. 

“Chevron is very committed to being a partner in the community that we operate in, so we want to have a community that is attractive for our employees, customers, and business partners,” said Beebe. 

The funds generated will provide the community, especially children, with better access to classical music. 

Katie Nicely, who is in charge of community programs of the San Francisco Symphony, said, “We not only provide all music education for the public schools in San Francisco, reaching 25,000 students grades one though five—that involves going into the classroom and providing music education—we also offer a free concert experience for all of those children.” The programs also provide continuing education for adults. 

The two violinists performing for the night are former members of the San Francisco Symphony Youth Orchestra, which is part of the advanced-level educational programs. The 111 selected members perform four concerts every year.

“This year, they’re going to Europe on tour to have an amazing educational experience with that as well,” Nicely said. 

Priti Patel, the assistant general manager of MaxMara, was thrilled to have classical music performed live in the store. “This is such a treat for us, we actually never have had live music like this.”