Covid’s impact on flower dealers and the lingering effects on the cut-flower industry

By Kiera Baity
Kiera Baity
Kiera Baity
June 5, 2021 Updated: June 5, 2021

How COVID-19 affected the cut-flower industry, and the ways it adapted to the pandemic to stay in business, so we could still buy fresh Spring and Summer blooms.

Despite the hardships that COVID-19 presented to us – the drastic pauses and changes –the gardening world wasn’t that affected. Apparently, the pandemic’s isolation methods resulted in a surge of at home gardening that was therapeutic to say the least, towards folks mental, emotional, and physical well-being.

But, while people were taking to gardening for themselves, florists and the cut-flower industry as a whole, were experiencing massive losses in sales, with only one exception.

Florist & Wholesalers vs. Supermarkets

Back in March of 2020, when COVID became what we know it to be now, and flower growers from North America, the Netherlands, Africa, and South America, faced reductions and loss of product due to mandatory closures across the world in an almost overnight time span.

With no way to ship the flowers over, farmers were forced to destroy all their plant blossoms and put a hold on harvesting, and even planting new blooms since there was no end in sight to the global restrictions. But that didn’t stop the demand from rushing in.

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Filling a Florist Flower truck (Cam Morin/Unsplash)

With less inventory, getting the available flowers into the hands of customers became a huge challenge, considering the limited resources. South America was one of the only countries at the time, still able to ship flowers to America, following the pandemic.

However, those flowers were only being sold to local grocery store wholesalers, excluding other outlets including floral retailers. This made even just keeping the doors open for florists almost impossible. With little to no inventory, international shipping crippled, and the imports of certain goods having increased scrutiny, the pandemic did have a truly disastrous effect on the cut-flower industry.

And with holiday’s like Easter, and Mother’s Day occurring as the quarantine’s began happening around the world, flowers became less important as people prioritized food and other essentials over flowers, leaving florists and other industry’s that require cut-flowers struggling. Flower markets around the world were affected. According to a BBC article:

“The traumatic moment was Friday, 13 March when the Dutch auctions collapsed,” she says. Demand at Royal Flora Holland auction house near Amsterdam, which normally imports and exports 40% of the world’s cut flowers, went “completely flat”.

From my own personal experience working at Trader Joes, your friendly neighborhood grocery store, witnessing florists come in every morning and pick, pluck and pull, every rose, gardenia, eucalyptus, and bouquet assortment of the freshest flowers, became the norm for quite some time.

“You look at what happened with COVID where the entire floral industry, pretty much as a whole, for a matter of time, wasn’t able to bring in flowers [because] they weren’t considered essential business. So you have a grocery store that’s able to keep these guys afloat,” explains Maggie Meccia-Vogt, manager for plants and flowers at Trader Joe’s said in a January 2021 article.

In other words, in many ways, Trader Joe’s saved the floral days!

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Flower markets everywhere suffered during the pandemic, with restrictions making scenes like this impossible. (Dyana Wing So/Unsplash)

Pandemic Gardening

Going about blooming blossoms the natural way, on the other hand, took a more revitalizing turn following the virus’s impact.

Physically

“Domestic gardens have arguably become more important than ever in providing contact with the natural environment, as well as opportunities for physical exercise,” according to Science Direct’s “Home Garden Use During COVID-19: Associations with Physical and Mental Wellbeing in Older Adults” article.

As we all know, gardening outdoors consist of physical activity, but did you know that spending tie regularly in our gardens, tending and harvesting our backyard haven, can also reduce the risk of chronic diseases? According to the UC Cooperative Extension, “incorporating gardening—of moderate and vigorous intensity into a weekly physical activity routine can help strengthen the heart and other muscles, increase flexibility, relieve stress, and reduce risk of chronic conditions such as heart disease, high blood pressure, diabetes, osteoporosis, and obesity.”

Mentally and Emotionally

On top of the physical effects gardening has had on folks during the pandemic, there are also spiritual effects as well, with people turning to holistic ways of healing through these unprecedented times, especially amongst women.

In an article in Foodtank, online platform, “Black Girls With Gardens”, one of the many equity perspective gardening community’s for women of color, believes that gardening to be a source for self-care. “Gardening is an act of self-preservation for Black women. We are able to release our rage in the soil and still not be judged by nature,” Jasmine Jefferson, founder of the organization tells Food Tank.

Sowing Seeds

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Finding Peace in Planting (Green Force Staffing/Unsplash)

Owing to the oppressive restrictions to all outdoor activities we were used to, restaurants, bars, concerts, churches, and any venue where people gathered, being cut off, new ways of spending our free time were needed. This gave rise to the tremendous growth of home gardens and gardening in general. People were now planting flowers, growing their own herbs and veggies, and spending more quality time outdoors engaged with nature in ways they hadn’t before. Entire families could now work on a garden, and everyone could be involved, since parents were now home, and children were also being home schooled, due to the pandemic.

According to an April 2020 Reuter’s article, W. Atlee Burpee & Co. located in the U.S., sold more seeds in March 2020, than in its entire 144-year history. In the same article, it stated that even countries like Russia saw a 20%-30% jump in demand for plant, flower, and produce seeds.

Despite the hardships COVID-19 presented to us, the outdoors has our attention now more than ever!

And as we enter into the prime of pretty flowers this summer, let the lessons of this past year encourage us to keep growing!

 

I’m [Kiera Baity] a 26-year-old graduate student pursuing my Masters in Professional Writing with a focus in Creative Writing. I write fiction, non-fiction, songs, poetry, news, blogs, social media content, and articles (just to name a few). I also hike, roller skate, and paint on the side for inspiration. What makes my writing unique is the way I mx my prose language with the facts. Ultimately producing content that both informs and intrigues.

Kiera Baity
Kiera Baity