NEW YORK—If you close your eyes and think of a really special Broadway show, there’s a good chance an image born at SpotCo will pop up.
That’s the advertising agency behind two decades of memorable campaigns, from the gritty logo for “Rent” to the black-and-white photos of slinky dancers in fishnets for “Chicago,” to Lin-Manuel Miranda’s silhouette for “Hamilton.”
A new book celebrating SpotCo’s 20 years of campaigns is out this month, but it’s far more than a collection of sleek Broadway posters destined for the coffee table.
“On Broadway: From Rent to Revolution,” published by Rizzoli, has personal anecdotes from theater stars, never-released ads, behind-the-scenes stories, and tales of how the campaigns were executed.
We were trying to make a book that was beyond Broadway aficionado.
, SpotCo founder
