‘You’re on the “Monitor” Beacon!’

Sylvester ‘Pat’ Weaver created NBC Radio’s longest-running program, kept the network afloat, and entertained and informed up to 30 million people at its height.
‘You’re on the “Monitor” Beacon!’
John Cameron Swayze took time out from “hop-scotching the world for headlines” on his nightly TV news “Caravan” to broadcast a section on NBC’s “Monitor” in 1955. Hulton Archive/Getty Images
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It was the start of the second half of the century. With the Allied victory in World War II and the departure of troops from Korea, America was on the move. The Baby Boom was on, suburbs blossomed, incomes for many Americans rose, and the “Sunday Drive” became a staple family activity. Along with medical breakthroughs like the polio vaccine and a landmark Supreme Court ruling on the integration of public schools, many Americans felt a sense of optimism.

With the country basking in change, Sylvester L. “Pat” Weaver Jr. sought to shake up mass communications with some fresh ideas both in radio and the fast-growing world of television, the newest source of daily entertainment and information.

Keeping the Network Alive

Neil Cotiaux
Neil Cotiaux
Author
Neil Cotiaux is a freelance journalist whose work has appeared in newspapers, magazines, and business journals, mostly in the Midwest and Southeast.