Why Britain Is Losing Its Taste for Tea – and How Hipsters Could Revive It

Why Britain Is Losing Its Taste for Tea – and How Hipsters Could Revive It
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Britain is a nation of tea drinkers – but for how much longer? New research released by the National Food Survey suggests that Britons are falling out of love with their morning “cuppa”. But in fact the UK has been losing its taste for tea for decades. Tea consumption has fallen steadily since “peak tea” was reached in 1956. When tea was rationed during World War II, the ration was 2oz (56g) per person per week. At 25g of tea per person per week, Britons now consume less than half the amount of tea they did during the war.

This might seem like a blow to a core component of British identity, but the British “way“ of making tea – black tea, frequently served with milk and sugar – is comparatively recent in origin. When tea was first consumed in Britain in the 17th century, most Britons made green tea, drunk from tiny porcelain cups without handles. Though some took it with a little sugar, tea was almost always served without milk. During this period, all tea was from China, and the most popular kinds were green tea, though increasingly some preferred ”bohea", an oolong that produced a pale reddish-brown infusion.

Tea preparation in China, 1847.
Tea preparation in China, 1847.
Markman Ellis
Markman Ellis
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