Why Bland American Beer Is Here to Stay

Why Bland American Beer Is Here to Stay
The three best-selling beers in America are light beers: Bud Light, Coors Light, and Miller Lite. Shutterstock
The Conversation
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Although craft beer has experienced explosive market growth over the past 25 years, the vast majority of Americans still don’t drink it.

For the first time, the three best-selling beers in the United States are all light beers: Bud Light, Coors Light, and Miller Lite. Bud Light alone has a greater market share than all craft beers combined. Meanwhile, only about one in eight beers sold in America is a craft beer.