Use My ‘Evergreen’ Strategy to Avoid Selling Good Stocks

Look on weakness in a stock as cause for concern and further investigation. But don’t sell just because a stock went down.

A trader sitting in front of a stock chart at a stock exchange gestures as he speaks on the phone in this file photo. Look on weakness in a stock as cause for concern and further investigation. But don’t sell just because a stock went down. Thomas Lohnes/AFP/Getty Images

We continue to advise that you shouldn’t let the current or recent investment situation play too big a role in setting your investment objectives and investment strategy. Instead, try to pursue what you might call an “evergreen” investment approach.

You want to invest in such a way that you profit in good times, but don’t suffer too badly during the inevitable market setbacks. Above all, you want to make sure that you don’t make the mistake of losing out on some of your best investments.