The Travel Industry’s Big Shift: Why Responsible Tourism Is the New Normal

A significant 96 percent of global travelers now say responsible tourism is important to them.
The Travel Industry’s Big Shift: Why Responsible Tourism Is the New Normal
Aruba Palm Beach, Aruba, on June 17, 2018. Daniel Slim/AFP via Getty Images/TNS
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By Mia Taylor TravelPulse

After years of reports about the importance of protecting local communities and the planet when traveling, it seems responsible travel may finally be emerging from its ‘niche’ status and becoming the baseline for globetrotters.