The Open Secret of Costco Shopping: Costco Next

The Open Secret of Costco Shopping: Costco Next
(Scott Olson/Getty Images)
Tribune News Service
By Bob Niedt From Kiplinger’s Personal Finance

Veteran Costco shoppers are familiar with the limited-run vendor roadshows for high-end (but heavily discounted) items like Vitamix or Traeger grills that liven up Costco warehouses, particularly on weekends.

But Costco is employing a similar strategy in an out-of-the-way online portal of its website. It’s called Costco Next, and it contains a curated selection of limited goods Costco says are supplied by “some of Costco’s most trusted suppliers.” They’re mostly in the home goods, tech, fashion, and outdoors realms―a hodgepodge of retailers you might know and some you probably don’t.

Costco Next isn’t new. It’s been around since 2017. Lately, however, Costco has been adding more brands to the limited-run site. And other warehouse club chains, BJ’s Wholesale Club and Sam’s Club, don’t appear to have an equivalent of what Costco is doing online with Costco Next.

So, what are the deals? There are currently 41 brands online in the Costco Next universe. Some are familiar: Invicta watches, Mikasa dinnerware, Dearfoams slippers, Philips lighting products, and Thomas Kinkade Studios fine art. You’ll also find Artika lighting products, Baggallini accessories, Bench activewear, Cangshan handcrafted cutlery, Briggs & Riley luggage, and Golden Arowana flooring among others

How to use Costco Next?

Click into the Costco Next page. You’ll find the link nested toward the bottom of the Costco home page. On Costco Next, click on one of the brands, like Invicta watches. A page pops up with products available at Invicta. You must enter your first and last name and your Costco membership number. Click “visit Invicta.” You’ll be taken to to buy from the provider at Costco prices.

Under “collaborations,” an Invicta Disney Limited Edition Men’s Gold and Black watch sells for $114.99 (regular price $259) and an Invicta Shaq Collection Sea Hunter Men’s Two Tone Gold with Diamonds watch sells for $319.99, regularly $414.98. Under men’s watches, an Invicta Venom Hybrid Double Open Heart Mens Black and Mother of Pearl watch is $349.99, regularly $449.43.

But are these smart buys? We checked out what appeared to be the same Disney watch on It was selling for $109.99, $5 less than it was selling on Costco Next. Mind you, it isn’t always easy to compare apples to apples—or Shaqs to Shaqs. We had a hard time finding new Invicta Shaq collection watches available elsewhere that matched up with what Costco Next was offering via Invicta.

And be careful about how prices display when in the Costco Next portals. Invicta gives you the Costco price up front. So does outdoors gear company Klymit.

Portable charger brand Anker, however, shows a higher list price and tells shoppers the Costco member discount will show up at checkout. The Anker PowerCore 20100mAh Portable Charger Power Bank that was listed for $59.99 was $48 when after putting it in the shopping cart. Shipping was free. On Amazon, that Anker PowerCore 20100mAh Portable Charger Power Bank was selling for $59.99.

(Bob Niedt is an online editor at For more on this and similar money topics, visit

©2022 The Kiplinger Washington Editors, Inc. Distributed by Tribune Content Agency, LLC.

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