The Milky Way Bar, Born in a Minneapolis Diner, Turns 100

The idea came from Frank Mars’ son as the two sat in a Minneapolis diner.
The Milky Way Bar, Born in a Minneapolis Diner, Turns 100
One hundred years ago, in 1923, the first Milky Way bar was made and sold in Minneapolis. Within a year, sales reached $800,000 — the equivalent of more than $14 million in today's dollars. Dreamstime/TNS
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By Brooks Johnson From Star Tribune

MINNEAPOLIS—Frank Mars needed a breakthrough.