BrightLifestyleFoodThe Milky Way Bar, Born in a Minneapolis Diner, Turns 100The idea came from Frank Mars’ son as the two sat in a Minneapolis diner.CopyFacebookXTruthGettrLinkedInTelegramEmailSaveOne hundred years ago, in 1923, the first Milky Way bar was made and sold in Minneapolis. Within a year, sales reached $800,000 — the equivalent of more than $14 million in today's dollars. Dreamstime/TNSBy Tribune News Service10/14/2023Updated: 10/15/2023PrintX 10:00By Brooks Johnson From Star TribuneMINNEAPOLIS—Frank Mars needed a breakthrough.