The Magic of Reading Aloud: ‘Picture Books Are Meant to Be a Social Experience’

Entrepreneurs Matt and Melissa Hammersley discuss the powers of reading aloud and what inspired them to start their business, Novel Effect.
The Magic of Reading Aloud: ‘Picture Books Are Meant to Be a Social Experience’
Reading aloud can strengthen emotional bonds. Evgeny Atamanenko/Shutterstock
Barbara Danza
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Husband and wife entrepreneurs Matt and Melissa Hammersley have been helping parents and educators delight in reading aloud to children for more than a decade.

From their innovative app Novel Effect, which was featured on the hit television show “Shark Tank” and enhances the read-aloud experience, to their new book, “Rock Your Read Aloud: Sparking Curiosity and Confidence in Little Readers,” they’re passionate about encouraging parents and educators to read aloud to children.
Barbara Danza
Barbara Danza
writer
Barbara Danza is a contributing editor covering family and lifestyle topics. Her articles focus on homeschooling, family travel, entrepreneurship, and personal development. She contributes children’s book reviews to the weekly booklist and is the editor of “Just For Kids,” the newspaper’s print-only page for children. Her website is Barbara-Danza.com