The Art of the Timeless Home With Alidad

The world-renowned interior designer brings his opulent, richly layered style to Old World palaces and historic homes. But anyone, he says, can create a beautiful space that'll stand the test of time.

Alidad brings a knowledge and love of history to his work, to build layered interiors that look and feel as if they’ve been lived in for centuries—and yet retain modern comforts and functionality. This sitting room in Paris demonstrates his siganture style, combining beauty, warmth, character, and comfort. Courtesy of Alidad

Known internationally by a single name, Alidad is one of the world’s most beloved and recognized home designers. Palaces and mansions around the world, and even historic stately homes in the UK have been breathtakingly brought to life or restored by his careful hand.

Raised in Iran, Alidad is now based in Mayfair, London, and has been recognized in Architectural Digest’s AD100, Elle Décor’s A-List, House and Garden’s Top 100 Interior Designers, and Country Life’s Top 100 Designers. He got his start at Sotheby’s auction house, where he studied art and design and was eventually chosen as the youngest department director in the company’s history. He oversaw the sales of antique Islamic art and textiles until his undeniable love of the fabrics themselves took over and propelled him to become an interior designer.