No matter what kind of business you start, some marketing mistakes are inevitable. But startups in particular must navigate a unique set of marketing challenges: restricted budgets, limited resources, and the pressing need to build brand visibility.
Knowing when and how to invest in marketing for your business may be the key ingredient to your startup’s success. Here are some common marketing mistakes that every startup makes—and how you can avoid them.
1. Spending Money on ‘Big Marketing’ Too Quickly
You may want to take the industry by storm, with a powerful ad or a killer booth at the next trade show, but, whoa! You should really rein it in and start slow. You don’t want to blow your budget this early in the game.
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By Sujan Patel
