By Kate Bradshaw
The Mercury News
SAN JOSE, Calif.—Becoming a wasabi farmer wasn’t initially part of the career plan for former electrical contractor Jeff Roller.
Sustainable Sushi: Farm Grows Rare Wasabi Plants
Over 90 percent of the wasabi consumed in America is fake and these two wasabi farmers decided to do something about it.
Half Moon Bay Wasabi co-owner Jim Murphy holds wasabi roots on March 27, 2026, in Half Moon Bay. Dai Sugano/Bay Area News Group/TNS
