Water is taking center stage in travel this year—and it’s not just about beach vacations. Tripadvisor’s 2025 Trendcast points to “waterculturalism” as a rising trend, with travelers embracing everything from group water-therapy sessions to invigorating cold plunges. Wikimedia Co./TNS
Water is taking center stage in travel this year—and it’s not just about beach vacations. Tripadvisor’s 2025 Trendcast points to “waterculturalism” as a rising trend, with travelers embracing everything from group water-therapy sessions to invigorating cold plunges.