Once upon a time in America, singing cowboy Roy Rogers reigned supreme. A star of the 1940s and 1950s, gracing both movie and television screens across the country, the actor and musician starred in more than 100 films and the long-running TV series, “The Roy Rogers Show.” He’s the only country artist to be inducted into the Country Music Hall of Fame twice, once as a member of his early band, Sons of the Pioneers, and again as a solo artist.
He was a clean-cut cowboy who was courteous but also able to stand up for what is right. His refined Western style ignited a product craze with kids asking their parents for all types of available Roy Rogers merchandise, from lunch boxes and toys to cowboy outfits and books.




