Property Technology, or “proptech,” may feel like the latest buzzword, but it’s been around for a while. If you’ve ever looked up your home’s value on Zillow or stayed in an Airbnb, you’re familiar with proptech.
Proptech combines technological advancements with the real estate industry. It has taken off dramatically in the past few years. In 2020, $23.8 billion in venture capital was invested in proptech startups, according to the Center for Real Estate Technology & Innovation (CRETI).
