Prices Jump as Woolworths Phases Out Cheap Milk to Support Dairy Industry

A shopper buys at a Woolworths supermarket in Sydney, Australia on, May 24, 2016. Getty Images

Buying groceries at the store will cost even more as a major supermarket has decided to pull cheap milk from its shelves to help Australian farmers get a better deal.

Starting from Feb. 19, Woolworths will phase out its $1 a litre fresh milk across the nation and replace it with a new pricing of $2.20 (US$1.57) for a two-litre bottle and $3.30 (US$2.34) for three litres.

Every Cent Goes to Struggling Farmers

The supermarket group has promised that the entire 10 cent a litre (US$0.27 a gallon) increase will go straight to more than 450 struggling farmers and help create a more sustainable dairy industry, which is “incredibly important for Australia.”