Orange Hibiscus Is the New Pepsi

PepsiCo is trying to hop onto the craft soda trend, with specialty soda fountain machines.
Orange Hibiscus Is the New Pepsi
A detail of the Pepsi Cola sign is seen in the outfield as the New York Mets host the Atlanta Braves during their Opening Day Game at Citi Field on April 5, 2012 in New York City. Nick Laham/Getty Images
Annie Wu
Updated:

One of America’s largest beverage companies wants in on the craft soda trend, but they don’t necessarily want you to know.

PepsiCo will soon launch a soda fountain machine that dispenses its new line of craft soda—Stubborn Soda—made with sugar and natural ingredients, the Associated Press reported on Thursday.

The soda comes in six different flavors: classic root beer, lemon berry açaí, agave vanilla cream, black cherry with tarragon (which also comes in a zero-calorie version), pineapple cream, and orange hibiscus.

For now, the fountain sodas are only available at restaurants, so consumers probably won’t immediately get that they are made by Pepsi. Stubborn Soda’s logo, for example, doesn’t mention its parent company at all.

PepsiCo's new line of craft sodas, Stubborn Soda, will be dispensed in these soda fountain machines. (Courtesy of PepsiCo)
PepsiCo's new line of craft sodas, Stubborn Soda, will be dispensed in these soda fountain machines. Courtesy of PepsiCo
Annie Wu
Annie Wu
Author
Annie Wu joined the full-time staff at the Epoch Times in July 2014. That year, she won a first-place award from the New York Press Association for best spot news coverage. She is a graduate of Barnard College and the Columbia University Graduate School of Journalism.
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