Since starting in the mid-1960s, American comedy clubs operated under essentially the same business model. Audiences are restricted to drinking-age adults, alcohol is served, and the majority of the comedians “work blue,” meaning their material contains profanity, taboo subjects, and strong sexual content. While there are certainly some exceptions (Jim Gaffigan, Jerry Seinfeld, for example), the comedy club comedian’s bread and butter is adult-only content.
This all changed in the mid-2010s with the founding of Dry Bar. Located in Provo, Utah, Dry Bar Comedy is open to all ages, the comedians are required to “work clean,” and, as the name implies, no alcohol is served.