Although it was? building for months, the pre-release attack targeted towards the documentary “Melania” kicked into high gear last Tuesday (1/27) with an article published in the New Republic (NR). In the piece it is stated that the movie is “struggling” at the box office.
Please consider the fact that this was four full days before the movie opened. Again, before the movie opened. There are three possible reasons for this. One: The folks at the NR are in possession of a crystal ball and can see into the future. Two: the publication based its decision on data readily available on the ticket selling site Fandango.com and cherry-picked ticket sales in deep blue cities. Three: The NR desperately wanted the movie to tank.
