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McDonald’s Tries to Be Hip But Can’t Escape the Past

McDonald’s is on a mission to reinvent itself, but its past may be undermining its efforts.
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McDonald’s Tries to Be Hip But Can’t Escape the Past
In this undated product image provided by McDonald’s one of the McDonald’s mascots the Hamburglar poses for a photo. The company is bringing the burger thief back to its advertising after a 13-year absence. On Wednesday, May 6, 2015, McDonald's Corp. tweeted a 30-second ad featuring the Hamburglar, his face unseen, flipping burgers in a suburban backyard with his wife and son. McDonald’s via AP
Annie Wu
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Annie Wu
Annie Wu
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Annie Wu joined the full-time staff at the Epoch Times in July 2014. That year, she won a first-place award from the New York Press Association for best spot news coverage. She is a graduate of Barnard College and the Columbia University Graduate School of Journalism.
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