Matcha Is in Demand and Prices Are on the Rise

Matcha has been popular in the U.S. since the mid-2010s but its star has risen sharply in recent years.

Matcha is reputed to give a gentler energy boost than coffee. New Africa/Shutterstock

By Sono Motoyama Pittsburgh Post-Gazette

PITTSBURGH—Matcha, a powder made from green tea leaves, is traditionally whisked into hot water in Japanese tea ceremonies meant to promote contemplation. But today, it is used in smoothies, lattes, bubble teas, baked goods, and ice cream in noisy coffeeshops and cafes.