So many moms feel pulled in many directions. They want to be the best wives and mothers they can possibly be while also contributing financially to their household and pursuing the things they feel called to do.
Heather Holmes seems to have this figured out. A mom of three, she built her PR agency from an Airstream in rural North Carolina and currently pursues homesteading, among other things, with her family. We asked Holmes that age-old question: How do you do it all? Here’s what she said.
The Epoch Times: You’re an entrepreneur, a homesteader, a wife, and a mom of three young children. It seems like you do it all. So, let’s start with the most obvious question—how do you do it all?
Heather Holmes: I don’t believe anyone truly “does it all.” What I do believe is that you can live in alignment with your values and be intentional with your time. For me, that means integrating my family, my business, and my homestead into one rhythm. Some days the balance tilts more toward motherhood, other days it leans toward leading my team at Publicity For Good, but the throughline is purpose. That’s what makes it possible.
The Epoch Times: What does “having it all” mean to you?
Ms. Holmes: To me, “having it all” isn’t about perfection or achieving every milestone at once. It’s about creating a life where what matters most—my family, my faith, my work, and the way we live—is aligned. I feel I “have it all” when I’m present with my children and at the same time building a business that amplifies purpose-driven brands.
The Epoch Times: Why do you think so many women find the idea of balance so challenging today?
Ms. Holmes: Because we’ve been sold the idea that balance means equal time and energy everywhere, and that’s simply unrealistic. Women are carrying immense pressure to excel at work, at home, in their communities, and often without the support systems they deserve. I think balance today has to be redefined as grace, flexibility, and permission to prioritize what matters in each season of life.
Heather Holmes balances motherhood with entrepreneurship. Courtesy of Heather Holmes
The Epoch Times: What have you found to be the biggest challenges in managing your career and family life?
Ms. Holmes: Honestly, it’s the mental load, switching from CEO to mom to wife to homesteader in the course of a single day. The logistics can be exhausting. But the deeper challenge is not losing sight of who I am in the midst of all the roles. That’s why I constantly come back to grounding practices and reminders of my bigger “why.”
The Epoch Times: What strategies have you put in place to keep the many facets of your life thriving?
Ms. Holmes: I lean on rhythms instead of rigid schedules. For example, mornings on the homestead with my kids are sacred; afternoons are focused on client work and my team; evenings are family. I also invest in support, both personally and professionally, so I don’t carry everything alone. And I’ve learned to be ruthless about boundaries: If something doesn’t align with my mission, it’s a “no.”
The Epoch Times: What’s something you believe you’ve figured out that you wish you could pass along to more women?
Ms. Holmes: That you don’t have to choose between being an incredible mother and building something meaningful in the world. The world will tell you it’s either/or, but I’ve found it can be both/and. Your children can be part of your journey, not separate from it, and your work can model for them what it looks like to live on purpose.
The Epoch Times: What motivates you to continue to play so full out?
Ms. Holmes: My children and the legacy I want to leave. Every day I ask myself: What story do I want them to see and inherit? I want them to know that their mom built a life around purpose, not perfection, that she believed in using her gifts to amplify good. That vision is what keeps me energized, even when the days are long.
